Proposition 65: What You Need to Know

Do you ever receive questions regarding what Proposition 65 is from prospects and/or customers. As scary as it may sound, Proposition 65 is a standard disclaimer for products shipped within California. Use the copy below to send to anyone that is curious about what the Prop 65 disclaimer means when it comes to Purium.

The state of California passed Proposition 65, also known as the "Safe Drinking Water and Toxic Enforcement Act of 1986.” The result was that businesses were required to add a "Prop 65 disclaimer" on products shipped within California.

 Prop 65 was designed to catch elements or chemicals added to finished products during the manufacturing process. Even though our products are simply foods and herbs with nothing artificial added, they are considered a "finished product" and therefore must contain the label warning. We are striving to help educate all on what this really means.

If Purium had suggested a smaller serving size for the products, legally we would not need to put the P65 warning on the product. We decided it was far more important to make sure our customers get therapeutic amounts of superfoods to give them better success at reaching their health goals. Ironically, we must place the warning on products like Cracked Cell Chlorella, even though the ingredient is a natural heavy metal chelator (meaning they help bind and eliminate heavy metals from the body). The amount is far less than the amount that is legally allowed in drinking water across the entire nation and likely less than you breathe in from the air on a daily basis!

 California requires these warnings on finished products but on a federal level it would not be required. This is why you will have Prop 65 warnings at Starbucks and Disneyland in the state of California but not these same establishments in Florida.

By eating any natural foods and many food products you consume elements from the soil as part of the mineral makeup of the item but despite that, you will not find these warnings on fruits and veggies in the produce section.

All of our products are comprised of completely pure and premium all-natural ingredients and have been enjoyed (and continue to be enjoyed) by many healthy customers for the past 2 decades.

Some of you may be aware that there was a lawsuit against Purium a number of years ago in relation to Prop 65.  We were targeted by a predatory legal practice due to label verbiage. The lawsuit was in regard to labeling, not product. NONE of our products have been altered because of this lawsuit and the only thing that has changed has been labeling, specifically the addition of Prop 65 guidelines. We're no longer subject to predatory legal practices.